30% Off Your London Stay
Spring is here, May’s bank holidays are approaching, and London is calling with 72 hours of unbeatable prices on stays, attractions, dining and more: perfect for making your next getaway effortless, exciting and great value.
Whether you’re planning a spontaneous Easter break, a May half-term family adventure or a well-deserved bank holiday weekend, there’s never been a better time to book. And in a moment where everything feels a little uncertain, choosing a destination that’s close, convenient and completely unforgettable just makes sense. London offers it all in one place. Easy to reach, packed with things to do, and now even better value with our flash sale, making it ideal for short breaks and last-minute escapes.
For 72 hours only, enjoy 30% off our Best Available Rates when you book at The Cumberland Hotel. This exclusive spring flash sale runs from 10am on 27th March to 10am on 30th March, so don’t wait.
Book your stay
Flash Sale Terms & conditions
Below are the key terms and conditions for the offer.
- Offer available to book from 10am 27th March – 10am 30th March 2026.
- 30% off Room Only and Bed & Breakfast rates.
- Applies to stay dates from 2nd April – 31st May 2026 (excludes 24th, 25th, 26th April).
- Valid for new reservations only and is subject to availability and applicable blackout dates.
- The offer cannot be used in conjunction with any other promotion, discount, or package.
- The offer may be amended, withdrawn, or terminated at any time without prior notice.
- Cancellation policies may vary by rate type.
- Standard hotel terms and conditions apply in addition to these offer terms.
- The lead guest must be at least 18 years old to make a booking.
- We accept no responsibility for bookings not successfully completed due to technical faults of any kind.
- These terms and conditions are governed by English law, and participants submit to the jurisdiction of the English courts.
Members Offer
Become a VIP member and receive 10% off on selected rates whenever you book a break with us.
We Are Family
Book at least 2 nights on our family package and receive 20% off.
TAKE A SEAT
Our Hotel near Hyde Park offer far more than just a place to rest your head. Fancy a hot breakfast before a day of exploring Central London or a midnight snack when you get back from a wild gig? Whatever you need, we can make it happen with the SOUND Cafe, SOUND Bar, and SOUND Sports Bar.
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